Native Instruments wins triple Red Dot design awards for KOMPLETE, MASCHINE and TRAKTOR products

Berlin, August 27, 2015 – Native Instruments is excited to announce that
recent flagship products from all its three product brands have been
honored with the Red Dot product design award 2015 – the KOMPLETE
KONTROL S-Series keyboards, MASCHINE STUDIO and TRAKTOR KONTROL S8. As
one the most renowned product design awards worldwide, the Red Dot is
awarded by an international jury in consideration of a comprehensive
catalog of criteria, including innovativeness, functionality,
ergonomics, build quality and ecological compatibility.

NI_Red_Dot_Awards

“Our goal is to create instruments for musicians and DJs that provide an
extraordinary level of expressiveness”, says Mate Galic, CTO of Native
Instruments. “This can only be achieved by an interdisciplinary design
team that thinks holistically. Having our efforts recognized with these
awards is a fantastic confirmation for this approach.”

The KOMPLETE KONTROL S-Series keyboards debuted in October 2014, and
have been designed to unite the whole range of NATIVE INSTRUMENTS’
acclaimed software instruments and effects under a single, unified
playing experience. The keyboards feature several industry innovations
never before available in a hardware controller, including Light Guide
key illumination, ultra-sensitive Touch Kontrol touch strips, Native
Map® parameter assignment, and a range of ingenious Smart Play features.

MASCHINE STUDIO was released in October 2013 as the flagship product in
the MASCHINE groove production range. Through expanded tactile control
and hi-resolution color displays, the advanced hardware controller
enables producers to utilize MASCHINE’s acclaimed intuitive workflow
with detailed visual feedback of software functions directly on the
hardware.

Also released in October 2014, TRAKTOR KONTROL S8 symbolized a leap
forward in digital DJing with its innovative touch-sensitive controls
and full-color displays that create an unbroken link between the DJ and
the crowd. The all-in-one KONTROL S8 features a 4-channel standalone
mixer, extensive audio interface, advanced integration of TRAKTOR PRO
2’s Remix Decks, and full support for NATIVE INSTRUMENTS’ groundbreaking
new multi-channel “Stems” music format.

Additional information on the KOMPLETE KONTROL S-Series is available at
www.native-instruments.com/kompletekontrol

Additional information on MASCHINE STUDIO is available at
www.native-instruments.com/maschinestudio

Additional information on TRAKTOR KONTROL S8 is available at
www.native-instruments.com/s8

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