MVP Loops Teams with Native Instruments to Create iMaschine Expansion Packs


Los Angeles, CA, October 28, 2011 –(– Sample sound manufacturer and distributor MVP Loops has teamed up with software company Native Instruments to create an expansion pack for the recently launched iMaschine music app. The Swagg City iMaschine Expansion Pack features samples from the MVP Loops and its subsidiary brand Dig Audio’s catalog of products which include, A-Town Drum Kit, RnB Baby Makin Synths, Jae Deal’s Swagg Orchestra, Screamin Synth Leads, Kush Drum Kits, and more. It’s available as an in-app purchase through the iMaschine music app on the iTunes music store.

The iMaschine app shot up the iTunes music charts just days after release and held the spot as the #1 grossing music app for one week. It also held the #5 position on the top selling music apps chart and is the #129 top selling app overall on iTunes. The Swagg City Expansion Pack is currently the top selling in-app purchase for the iMaschine.

With smart phones such as the iPhone now sporting dual processors, mobile music production is becoming a viable option for musicians on the go. Music apps such as the iMaschine allow musicians on the go to sketch out ideas and then rework them when they get to the studio on their full production DAW’s. The iMaschine and Swagg City Expansion Pack provide musicians the tools to create modern Hip Hop, Pop and RnB tracks on the fly.

Swagg City features 10 Projects, 10 Urban Drum Kits, 8 Melodic Kits, 13 Instruments, 102 Drums, 147 One Shots/Licks. All Samples are 16 Bit 44.1 KHZ. All sounds have been stacked, tweaked and processed using top of the line studio equipment.

“We knew the iMaschine would be a success, but we had no idea it would be this popular, this quick,” says VIP of Operations Nigel Williams. ”We are so pleased with the sales and are looking forward to our next project with Native Instruments.” Donald Johnson, CEO, and Williams intend to release some exciting products through NI in 2012.

About MVP Loops:
MVP Loops is a fast growing website for sample sound, mixing and mastering, music production and loop distribution. Meeting the needs of any level of producer–no matter what software they prefer to use–MVP Loops offers Hip Hop SamplesFruity Loops and Music Loops for instant download. The production team’s credits include Flo Rida, Jason Derulo, Jodeci, Mariah Carey, Tu Pac, Nate Dogg, Chris Brown, New Edition, George Clinton, NFL, Universal, Warner, BET, HBO, Jersey Shore, The Bachelorette and are responsible for millions of records sold worldwide.

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